3 research outputs found
ΠΠ»ΠΈΡΠ½ΠΈΠ΅ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ Π³ΡΡΠΏΠΏ Π½Π° ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ SMM-ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΈΡΠΌΡ
ΠΡΡΡΡΠ°ΠΈΠ²Π°Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠ΅ΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Ρ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»ΡΠ½ΡΠΌΠΈ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΠΌΠΈ ΡΠ΅ΡΠ΅Π· ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΠΌΠ΅Π΄ΠΈΠ° ΠΌΠΎΠΆΠ΅Ρ ΡΡΠ°ΡΡ ΠΎΠ΄Π½ΠΈΠΌ ΠΈΠ· ΠΎΡΠ½ΠΎΠ²Π½ΡΡ
ΠΏΡΡΠ΅ΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΈΠ²Π°Π½ΠΈΡ Π΄Π²ΡΡ
ΡΡΠΎΡΠΎΠ½Π½Π΅ΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅. Π Π½Π°ΡΠ΅ΠΉ ΡΠ°Π±ΠΎΡΠ΅ ΠΌΡ ΡΡΠΎΠΊΡΡΠΈΡΠΎΠ²Π°Π»ΠΈΡΡ Π½Π° ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Ρ ΡΡΠ΅ΡΠΎΠΌ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ
Π³ΡΡΠΏΠΏ, Π° ΠΈΠΌΠ΅Π½Π½ΠΎ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ. Π Π°Π±ΠΎΡΠ° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ ΠΏΡΠΈΡ
ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΡ
, Π΄Π΅ΠΌΠΎΠ³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΈ ΠΊΡΠ»ΡΡΡΡΠ½ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΠΈΡ
ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΡΡ
. ΠΡ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠΈΠ»ΠΈ SMM-ΠΌΠΎΠ΄Π΅Π»Ρ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΌΠ°ΡΡΠΈΡΡ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΌΠΎΠ³ΡΡ ΡΠΏΡΠΎΡΡΠΈΡΡ Π²ΡΠ±ΠΎΡ ΠΎΡΠ½ΠΎΠ²Π½ΡΡ
ΡΠ»Π΅ΠΌΠ΅Π½ΡΠΎΠ² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΡΡ
. ΠΡΠΎΠ²Π΅Π΄Π΅Π½Π½Π°Ρ Π½Π° ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΠΈ ΡΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ SMM-ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΡ ΠΏΠΎΠΊΠ°Π·Π°Π»Π° Π²ΡΡΠΎΠΊΠΈΠ΅ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈ ΠΏΠ΅ΡΡΠΏΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΡ ΡΡΠ΅ΡΠ° Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ
Π³ΡΡΠΏΠΏ Π΄Π»Ρ Π²Π΅Π΄Π΅Π½ΠΈΡ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ.The company's building of communication with potential consumers through the marketing of social media can become one of the main ways to support two-way communication on the Internet. In our work we focused on the formation of the company's communication model, taking into account the characteristics of sociocultural groups, namely generations. The work is devoted to the study of psychological, demographic and cultural features of generations, as well as features of their behavior in social networks. We proposed an SMM-model, as well as a matrix, that can simplify the choice of the basic elements of communication in social networks. Based on the formulated model SMM-campaign showed high results and the prospect of taking into account the characteristics of sociocultural groups for communication
The analysis of SMM as a mean of product promotion: Russian and Spanish aspect
Π ΡΡΠ°ΡΡΠ΅ ΠΎΡΡΠ°ΠΆΠ΅Π½Π° Π²Π°ΠΆΠ½ΠΎΡΡΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΡΡ
Π² ΡΠΏΠΎΡ
Ρ Π³Π»ΠΎΠ±Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ, ΡΠ°ΠΊΠΆΠ΅ Π²ΡΠ΄Π΅Π»Π΅Π½Ρ ΡΠ°Π·Π»ΠΈΡΠΈΡ ΠΌΠ΅ΠΆΠ΄Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΠ΅ΠΉ Π² ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΠΈ Ρ ΠΌΠ΅Π½ΡΠ°Π»ΠΈΡΠ΅ΡΠΎΠΌ Π»ΡΠ΄Π΅ΠΉ ΠΈΠ· Π ΠΎΡΡΠΈΠΈ ΠΈ ΠΡΠΏΠ°Π½ΠΈΠΈ. ΠΠ°ΠΊ Π½Π°ΡΡΠ½ΠΎΠ΅ Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅, ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΡΡ
ΡΠΎΠ»ΡΠΊΠΎ Π½Π°ΡΠΈΠ½Π°Π΅Ρ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΡΡ, ΡΠ΅ΠΌ Π½Π΅ ΠΌΠ΅Π½Π΅Π΅ ΠΏΠΎΠ²ΡΠ΅ΠΌΠ΅ΡΡΠ½ΠΎΠ΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ SMM- ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ ΠΎΡΡΠ°ΠΆΠ°Π΅Ρ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΡ ΠΈ ΠΏΠΎΠ΄ΡΠ΅ΡΠΊΠΈΠ²Π°Π΅Ρ Π²Π°ΠΆΠ½ΠΎΡΡΡ Π·Π½Π°Π½ΠΈΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ. ΠΡΠ΄Π΅Π»Π΅Π½Π½ΡΠ΅ ΠΊΡΠΈΡΠ΅ΡΠΈΠΈ ΠΏΡΠΎΠΈΠ»Π»ΡΡΡΡΠΈΡΡΡΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΡ ΡΡΠΈΡΡΠ²Π°Π½ΠΈΡ ΠΊΡΠ»ΡΡΡΡΠ½ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ Π΄Π²ΡΡ
ΡΡΡΠ°Π½.The article observes the importance of international social media marketing in globalization and differences between Spanish and Russian mentality and using of social networks. At the moment this theme is investigated not enough from the scientific point of view. However, ubiquitous practices of social media marketing shows the nessecity of pointing out the importance of knowing the cultural features of target audience. The mentioned characteristics will show that it is essential
Π‘ΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΠΊΡΠ»ΡΡΡΡΠ½ΡΠ΅ Π³ΡΡΠΏΠΏΡ ΠΊΠ°ΠΊ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΠΈΠΉ ΡΠ°ΠΊΡΠΎΡ SMM-ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ Campaign
The development of technology, the emergence of new ways of conveying information, the dynamism of global economic processes have lead to the need to revise existing methods and tools of communication. If a company is going to communicate via social networks, it is essential to know exactly with whom the company is going to interact. Companies often say that their audience is too broad. So, they donβt take into account that needs, interests and lifestyle of different segments of this large audience are radically different. Describing the audience, it is important to divide it into groups, highlighting something in common. Social media enables specialists to target their message within the SMM campaign to the necessary social-cultural audience, but the logic of building this segmentation is poorly described in scientific sources. The purpose of this work is to show the importance of understanding of social-cultural groups companies are going to communicate with through social media marketing. Various classifications of communication models are widely represented in science. This topic was thoroughly considered by foreign and Russian scientists: I. V. Uspensky, G. G. Pocheptsov, F. I. Sharkov, W. Schramm, D. McQueil and others. The phenomenon of communication itself in Internet was studied by A.V. Nazarchuk, who noted that "Communication develops in depth, becomes branched and complex. Its configurations are unpredictable and uncontrollable ... " Nevertheless, there is a contradiction between the level of knowledge of this sphere with an emphasis on social media and the dynamics of its development. With the help of expert interviews and the "case-study" method authors suggest to consider how SMM-tools and channels can be different during building communication with different social-cultural groups.Π Π°Π·Π²ΠΈΡΠΈΠ΅ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΠ΅ Π½ΠΎΠ²ΡΡ
ΡΠΏΠΎΡΠΎΠ±ΠΎΠ² ΠΏΠ΅ΡΠ΅Π΄Π°ΡΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ, Π΄ΠΈΠ½Π°ΠΌΠΈΠ·ΠΌ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΡ
ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ² ΠΏΡΠΈΠ²ΠΎΠ΄ΡΡ ΠΊ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΠΈ ΠΏΠ΅ΡΠ΅ΡΠΌΠΎΡΡΠ° ΡΡΡΠ΅ΡΡΠ²ΡΡΡΠΈΡ
ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠ², ΡΠΏΠΎΡΠΎΠ±ΠΎΠ² ΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ. ΠΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΡΠ°ΡΡΠΎ Π³ΠΎΠ²ΠΎΡΡΡ, ΡΡΠΎ ΠΈΡ
Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ ΡΠ»ΠΈΡΠΊΠΎΠΌ ΡΠΈΡΠΎΠΊΠ°. ΠΠ½ΠΈ Π½Π΅ ΡΡΠΈΡΡΠ²Π°ΡΡ, ΡΡΠΎ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠΈ, ΠΈΠ½ΡΠ΅ΡΠ΅ΡΡ ΠΈ ΠΎΠ±ΡΠ°Π· ΠΆΠΈΠ·Π½ΠΈ ΡΠ°Π·Π½ΡΡ
ΡΠ΅Π³ΠΌΠ΅Π½ΡΠΎΠ² ΡΡΠΎΠΉ Π±ΠΎΠ»ΡΡΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ ΡΠ°Π΄ΠΈΠΊΠ°Π»ΡΠ½ΠΎ ΡΠ°Π·Π»ΠΈΡΠ°ΡΡΡΡ. ΠΠΏΠΈΡΡΠ²Π°Ρ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ, Π²Π°ΠΆΠ½ΠΎ ΡΠ°Π·Π΄Π΅Π»ΠΈΡΡ Π΅Π΅ Π½Π° Π³ΡΡΠΏΠΏΡ. Π‘ΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΠΌΠ΅Π΄ΠΈΠ° ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠ°ΠΌ ΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°ΡΡ ΡΠ²ΠΎΠ΅ ΡΠΎΠΎΠ±ΡΠ΅Π½ΠΈΠ΅ Π² SMM ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ Π½Π° Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΡΡ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ, Π½ΠΎ Π»ΠΎΠ³ΠΈΠΊΠ° ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ ΡΡΠΎΠΉ ΡΠ΅Π³ΠΌΠ΅Π½ΡΠ°ΡΠΈΠΈ ΠΏΠ»ΠΎΡ
ΠΎ ΠΎΠΏΠΈΡΡΠ²Π°Π΅ΡΡΡ Π² Π½Π°ΡΡΠ½ΡΡ
ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠ°Ρ
. Π¦Π΅Π»Ρ ΡΡΠΎΠΉ ΡΠ°Π±ΠΎΡΡ - ΠΏΠΎΠΊΠ°Π·Π°ΡΡ Π²Π°ΠΆΠ½ΠΎΡΡΡ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ
Π³ΡΡΠΏΠΏ, Ρ ΠΊΠΎΡΠΎΡΡΠΌΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π²ΡΡΡΡΠ°ΠΈΠ²Π°ΡΡ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ Π² ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΡΡ
. Π Π½Π°ΡΠΊΠ΅ ΡΠΈΡΠΎΠΊΠΎ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ. ΠΡΠ° ΡΠ΅ΠΌΠ° Π±ΡΠ»Π° ΡΡΠ°ΡΠ΅Π»ΡΠ½ΠΎ ΡΠ°ΡΡΠΌΠΎΡΡΠ΅Π½Π° Π·Π°ΡΡΠ±Π΅ΠΆΠ½ΡΠΌΠΈ ΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΠΌΠΈ ΡΡΠ΅Π½ΡΠΌΠΈ: Π. Π. Π£ΡΠΏΠ΅Π½ΡΠΊΠΈΠΉ Π. Π. ΠΠΎΡΠ΅ΠΏΡΠΎΠ², Π€. Π. Π¨Π°ΡΠΊΠΎΠ², Π. Π¨ΡΠ°ΠΌΠΌ, Π. ΠΠ°ΠΊΠΊΡΡΠΉ ΠΈ Π΄ΡΡΠ³ΠΈΠ΅. Π―Π²Π»Π΅Π½ΠΈΠ΅ ΡΠ°ΠΌΠΎΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π² ΠΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅ ΠΈΠ·ΡΡΠ°Π»ΠΎΡΡ Π. Π. ΠΠ°Π·Π°ΡΡΡΠΊ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΎΡΠΌΠ΅ΡΠΈΠ», ΡΡΠΎ Β«ΠΠ±ΡΠ΅Π½ΠΈΠ΅ ΡΠ°Π·Π²ΠΈΠ²Π°Π΅ΡΡΡ Π² Π³Π»ΡΠ±ΠΈΠ½Ρ, ΡΡΠ°Π½ΠΎΠ²ΠΈΡΡΡ ΡΠ°Π·Π²Π΅ΡΠ²Π»Π΅Π½Π½ΡΠΌ ΠΈ ΡΠ»ΠΎΠΆΠ½ΡΠΌ, Π΅Π³ΠΎ ΠΊΠΎΠ½ΡΠΈΠ³ΡΡΠ°ΡΠΈΠΈ Π½Π΅ΠΏΡΠ΅Π΄ΡΠΊΠ°Π·ΡΠ΅ΠΌΡ ΠΈ Π½Π΅ΠΊΠΎΠ½ΡΡΠΎΠ»ΠΈΡΡΠ΅ΠΌΡ ...Β» Π’Π΅ΠΌ Π½Π΅ ΠΌΠ΅Π½Π΅Π΅, ΡΡΡΠ΅ΡΡΠ²ΡΠ΅Ρ ΠΏΡΠΎΡΠΈΠ²ΠΎΡΠ΅ΡΠΈΠ΅ ΠΌΠ΅ΠΆΠ΄Ρ ΡΡΠΎΠ²Π½Π΅ΠΌ Π·Π½Π°Π½ΠΈΠΉ ΡΡΠΎΠΉ ΡΡΠ΅ΡΡ Ρ Π°ΠΊΡΠ΅Π½ΡΠΎΠΌ Π½Π° ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΠΌΠ΅Π΄ΠΈΠ° ΠΈ Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠΎΠΉ Π΅Π³ΠΎ ΡΠ°Π·Π²ΠΈΡΠΈΡ. Π‘ ΠΏΠΎΠΌΠΎΡΡΡ ΡΠΊΡΠΏΠ΅ΡΡΠ½ΡΡ
ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ ΠΈ ΠΌΠ΅ΡΠΎΠ΄Π° Β«case studyΒ» Π°Π²ΡΠΎΡΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΠΏΠΎΠ΄ΡΠΌΠ°ΡΡ ΠΎ ΡΠΎΠΌ, ΠΊΠ°ΠΊ SMM ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ ΠΈ ΠΊΠ°Π½Π°Π»Ρ ΠΌΠΎΠ³ΡΡ ΠΎΡΠ»ΠΈΡΠ°ΡΡΡΡ ΠΏΡΠΈ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΠΈ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΉ Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌΠΈ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΠΌΠΈ Π³ΡΡΠΏΠΏΠ°ΠΌΠΈ